佟世璐教授論文再獲國(guó)際頂尖期刊審核通過
? ? ? ?【作者簡(jiǎn)介】佟世璐，副教授；復(fù)旦大學(xué)理學(xué)士，復(fù)旦大學(xué)理學(xué)碩士，香港科技大學(xué)哲學(xué)博士?，F(xiàn)為經(jīng)管學(xué)院任課教師。
? ? ? ?繼上學(xué)期在國(guó)際期刊Management Science上發(fā)表論文之后，近期我院佟世璐教授撰寫的論文On the Impact of Uncertain Cost Reduction when Selling to Strategic Customers又獲該期刊通過，即將發(fā)表。
? ? ? ?Management Science是管理科學(xué)、運(yùn)籌學(xué)領(lǐng)域的頂級(jí)期刊,是歷史最悠久、口碑最高的期刊,對(duì)文字寫作要求較高，投稿通過率僅為5%-8%左右。謹(jǐn)此恭賀佟教授！
? ? ? ?附論文摘要部分：
? ? ? ?On the Impact of Uncertain Cost Reduction when Selling to Strategic Customers Many products undergo cost reductions over their product life cycles. However, strategic customers may have more incentive to wait if they expect a cost reduction to lead to a price drop. A firm that does not face any uncertainty can use pricing strategies such as price commitment and price matching to alleviate the strategic waiting of customers. However, these pricing strategies provide less flexibility than dynamic pricing for a firm facing uncertainty. In this paper, we examine the impact of cost reduction under dynamic pricing, price commitment and price matching when cost reductioncan come from production learning or from technology advancement. The firm makes pricing decisions when facing uncertainty in future cost, and strategic customers decide whether to wait when facing uncertainty in future price. We show that in general the firm’s profit is higher when future cost is more uncertain, but not necessarily when cost reduction is more significant. In addition, production learning and technology advancement can have opposite effects on the optimal pricing decisions and the choice of pricing strategy.
? ? ? ?當(dāng)銷售給策略性客戶時(shí)不確定成本的降低對(duì)公司的影響
? ? ? ?很多產(chǎn)品在它們的生命周期會(huì)經(jīng)歷成本下降的階段。然而，如果策略性客戶期望產(chǎn)品由于成本下降引起的價(jià)格下跌，他們可能更有動(dòng)力去等待更低的價(jià)格。沒有面臨任何不確定性因素的公司可以采用如價(jià)格承諾和價(jià)格匹配的定價(jià)策略來消除策略性客戶等待未來價(jià)格下降的情形。但是，比起動(dòng)態(tài)定價(jià)，這些定價(jià)策略為面臨不確定性因素的公司提供更不理想的伸縮性、機(jī)動(dòng)性。這篇論文著重探討由生產(chǎn)學(xué)習(xí)過程或技術(shù)進(jìn)步帶來的成本下降時(shí)，在動(dòng)態(tài)定價(jià)、價(jià)格承諾和價(jià)格匹配的定價(jià)策略下成本下降帶來的影響。當(dāng)面臨不確定的未來成本，公司得做出定價(jià)決定；當(dāng)面臨不確定的未來價(jià)格，策略性客戶得決定是否等待。總體而言，當(dāng)未來成本更不確定時(shí)，公司利潤(rùn)會(huì)更高，但這不一定說明成本下降程度更顯著。此外，生產(chǎn)學(xué)習(xí)過程和技術(shù)進(jìn)步可能對(duì)最佳定價(jià)決策的制定和定價(jià)策略的選擇有著相反的效果。
? ? ? ?（請(qǐng)以英文原文為準(zhǔn)，中文譯文僅供參考）
